WBB – The Importance of Setting Goals WBB, or What By When, is an acronym commonly used in goal setting. This approach emphasizes the importance of setting specific and measurable goals, with a deadline for completion. As we navigate through life, it can be easy to become overwhelmed with the many responsibilities and opportunities that come our way. However, setting goals can provide a sense of direction and purpose, and help us prioritize what is truly important. In the realm of personal development, setting goals is often viewed as a powerful tool for achieving success. Research has shown that individuals who set goals are more likely to achieve them than those who do not. This is because the act of setting a goal activates the brain to create a plan of action, and increases motivation and focus. The WBB approach to goal setting can be applied to both short-term and long-term goals. For example, a short-term goal might be to complete a project at work within a specific timeframe. A long-term goal could be to start your own business within the next five years. When setting goals using the WBB approach, it is important to be specific and clear about what you want to achieve. Vague goals such as “I want to be successful” or “I want to be happy” are not helpful as they are difficult to measure or define. Instead, goals should be specific and measurable, such as “I want to earn a promotion at work within the next six months.” It is also important to set a deadline for completion. Setting a time limit creates a sense of urgency and accountability, and helps us to stay focused and motivated. Deadlines should be realistic, but also challenging enough to create a sense of urgency. In conclusion, setting goals using the WBB approach is a powerful tool for achieving personal and professional success. By setting specific and measurable goals, with a deadline for completion, we can create a sense of direction and purpose in our lives. So go ahead and set those goals – What By When – and watch as you achieve more than you ever thought possible.