With
China's
increasing
importance
in
the
globa（浏览更多 十二星座爱情配对文章请关注 :科彼星座配对网,wwW.ikEBI.Cc」l
economy,
many
foreign
companies
have
been
eager
to
establish
a
foothold
in
this
market.
However,
one
aspect
of
launching
a
business
in
China
that
they
may
not
have
anticipated
is
the
challenge
of
choosing
a
name
for
their
company.
The
process
of
selecting
a
name
that
resonates
with
the
Chinese
consumer
can
be
fraught
with
difficulties.
Not
only
must
it
be
easy
to
pronounce
and
memorable,
but
it
must
also
avoid
any
cultural
or
linguistic
taboos.
As
a
result,
the
naming
process
can
be
lengthy
and
expensive,
with
many
companies
turning
to
third-party
naming
firms
for
help. In
particular,
the
cost
of
securing
a
Chinese
domain
name
for
a
company
can
be
quite
high,
especially
if
the
name
is
in
high
demand.
Many
foreign
firms
are
willing
to
pay
top
dollar
for
a
memorable
and
marketable
domain
name
that
will
resonate
with
Chinese
consumers.
This
has
led
to
a
thriving
market
for
domain
names
in
China,
with
some
names
fetching
millions
of
dollars. For
example,
in
2013,
the
Chinese
domain
name
"360.com"
was
purchased
by
Chinese
computer
security
firm
Qihoo
360
for
a
staggering
$17
million.
In
2015,
the
domain
name
"JD.com"
was
sold
to
Chinese
e-commerce
giant
JD.com
for
$5
million.
These
high
prices
are
a
reflection
of
the
intense
competition
for
desirable
domain
names
in
China. The
value
of
a
good
name
in
China
cannot
be
overstated.
With
a
population
of
over
1.4
billion
people,
the
Chinese
market
is
a
lucrative
but
complex
one.
A
name
that
resonates
with
Chinese
consumers
can
make
or
break
a
foreign
company's
foray
into
this
market.
As
a
result,
the
high
cost
of
naming
a
company
in
China
is
worth
it
in
the
long
run
for
those
that
can
afford
it. In
conclusion,
while
establishing
a
business
in
China
can
be
an
exciting
opportunity
for
foreign
firms,
the
process
of
naming
their
company
can
be
fraught
with
difficulty
and
expense.
With
the
demand
for
memorable
and
marketable
domain
names
at
an
all-time
high,
foreign
companies
can
expect
to
pay
a
premium
for
a
name
that
will
resonate
with
Chinese
consumers.
However,
the
cost
of
securing
a
good
name
in
China
is
a
small
price
to
pay
for
the
potential
rewards
of
doing
business
in
this
rapidly
growing
market.